Industry average for home services is 25 to 35 percent.
Dead Quote Report · Case No. 0610
Quotes that die each month14
Dead quotes per year168
Value dying every month$63,000
Buried in your estimate pile every year
$756,000
Cause of death: no follow-up
Recoverable with systematic follow-up
$75,600+ / yr
Assumes a conservative 10% revival rate on dead quotes. Shops that follow up within days, three times, typically land between 8 and 15 percent.
Your leads are fine. Your follow-up is the leak, and it has a fix that doesn't involve you remembering anything.
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